I turn tangled business requirements into products people rely on, and I'm still at it. Research through developer handoff, at home in the executive workshop and elbow-deep in Figma both. Every stage of the process, not just the pretty parts.
Shipped at Providence Healthcare, Sinclair, Microsoft, and many more. At Sinclair, I cut proposal creation from hours to under 2 minutes, then hit 100% adoption within 6 months.
I traded agency life for in-house, and gave three brands one look.
My first in-house role after years at design agencies. I rebuilt DataSphere's visual identity from the style guide out, then carried it through the website, the customer Actions dashboard, LocalSaver, LandWatch, the help center, and the sales, HR and event materials every team needed. One designer, five departments, and one system they could all build from.
I designed a sales tool that a hundred+ person team actually wanted to open.
Reimagined a broken B2B sales experience for a 100–150 person team at Sinclair Broadcasting, from a napkin sketch idea to a shipped web platform that auto populated prospect presentations with industry specific imagery, sample ads, and websites tailored to each customer's vertical. Eliminating ambiguity and giving customers a clear, immediate visual of what they were buying.
Help! I turned an analytics tool into one users felt confident in.
Built a Help ecosystem from scratch for a financial analytics platform used across one of the largest healthcare systems in the country: in-app sidebar, contextual Help Points, first-time onboarding modals with video walkthroughs, and a searchable knowledge base. Moving NPS scores from broadly dissatisfied to satisfied during onboarding waves of thousands.
I created order from chaos in one of the most complex financial ecosystems in healthcare.
I designed a system-wide governance tool replacing a fragmented manual process for assigning financial reporting responsibilities across Providence's hospitals, departments, and regions. Automating downstream delivery of personalized, role-specific reports - daily, weekly, and on demand - to thousands of end users, eliminating the institutional knowledge tax.
Brand systems, B2B platforms, prototypes, wireframes, websites, data visualizations, email campaigns, product demos, etc. A non-comprehensive scroll through the work that didn't make the case-study cut but kept the lights on, paid the rent, and quietly taught the rest.
