Acquire, Engage, Convert & Optimize!
A Best Practice Case Study
Tuesday, January 28, 2014
12:00 p.m. Eastern / 9:00 a.m. Pacific
Duration: 60 Minutes

What is your mobile engagement strategy? In this 60-minute webinar, you’ll learn how Sky Bet has integrated mobile into its marketing and operations strategies. This webinar will also showcase how mobile engagement compares to other marketing channels using results drawn from recent Sky Bet mobile programs.

What you'll learn:
  • How to “turn heads” in a crowded marketplace
  • The effectiveness of SMS and MMS compared to other marketing channels
  • How to use mobile for acquisition, retention, revenue generation, brand loyalty and more
  • Mobile strategies for a distinct competitive advantage
  • Mobile campaign results and analysis
  • Trends in the gaming and gambling industry
  • Optimization best practice strategies, implementation, testing and analysis
  • Why mobile is the best channel for driving deeper customer engagement

Register today and see how you can take advantage of the uniquely personal engagement tools that mobile has to offer.



OpenMarket's White Paper:
Mobile Engagement for the Enterprise

Oisin Lunny

Senior Market Development Manager
James James Lakie
Optimization Lead
Sky Betting and Gaming